Cullen Skink

October 24, 2009

Brewdog, how to market Beer

Filed under: Scotland the best, Whisky Bagging — admin @ 11:22 am
Little old ladies, where are you?

Little old ladies, where are you?

Cullenskink attended a piss up, not IN but ORGANISED by a brewery last week, in the centre of Edinburgh’s old Town. You hear the expression ‘Setting the heather on fire’ used a bit in Scotland to suggest someone’s being a bit dynamic. It’s a perfect expression to describe what the Brewdog dudes are doing.

They’re ripping-up the rulebook and doing EVERYTHING in a very ‘up-yours’ sort of way. They’re much more than crazy ‘Mavericks’ though. Their latest idea, ‘Equity for Punks‘ involves offering-up thousands of ‘mini equity shares’ in the company, so if you’re a normal punter in the street who likes a pint of Brewdog, for a couple of hundred quid, you can buy equity in your favourite beer firm! At first, it reminded us of a bit in the movie The Producers, where Max Bealistock sells thousands of percent of the shares for their show Springtime for Hitler to a number of little old ladies!

It’s a brilliant idea, a chance to become an equity holder (albeit a very minority one) in a funky brewer! We really hope it works because it ties-in exactly with their ethos. We also met their new Director Keith Greggor, who’s got the experience (and the sufficient gravitas and clout, along with a few quid no doubt)  to enable Brewdog to do great things. We fully expect them to do this.

So why this unashamed plug for Brewdog? Well, we’ve absolutely no axe to grind and we’ve nothing to do with the guys but it’s pretty clear that if every small Scottish company took a few leaves out of the rulebook that these guys are continually ripping up, our Country would be a much more exciting place!

We’ll be unashamedly pinching ideas from them as Bagging Scotland comes to life! Which it is! Exciting times!

3 Comments »

  1. [...] by Punk Rock Feedmeister on Oct.24, 2009, under Twitter Some love for Equity for Punks http://www.cullen-skink.com/blogs/?p=123 [...]

    Pingback by Some love for Equity for Punks http://www.cullen-skink.com/blogs/?p=123 - Punk Rock Feed! — October 24, 2009 @ 11:00 pm

  2. Well done again chaps. It appears to be very easy for you, so please come up with some clever ideas for me!

    Comment by Victor Brierley — October 30, 2009 @ 2:59 pm

  3. Извините, что я вмешиваюсь, мне тоже хотелось бы высказать своё мнение….

    Cullenskink attended a piss up, not IN but ORGANISED by a brewery last week, in the centre of Edinburgh’s old Town…..

    Trackback by Kylie Batt — April 16, 2010 @ 6:05 am

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